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Or, if they don’t like it, they will possibly forget their disappointment and buy it again later.”. A truly marketing minded firm tries to create value satisfying goods and services which the consumers will want to buy. In the case of sales, the corresponding mechanisms, as we noted above, are very limited. Marketing concept works on facts gathered by its “market and customer first” approach. Profits are not ignored but they are built up on a long run basis. The concepts of marketing and selling are derived from 2 simple activities: marketing and selling. Focus of the selling concept starts at the production level. The term, sales, refers to all activities that lead to the selling of goods and services. The difference between marketing and sales lies in how close you are to converting a potential customer to an actual customer.  Define business by goods and services  For everybody or the average consumer. sale, marketing is all about creating a favorable ground for selling to take place Companies that are following the marketing concept requires to bare less risk and uncertainty. It is the whole process of meeting and satisfying the needs of the consumer. It is also the task of the sales department to sell whatever the production department has manufactured.  Profitability through sales volume  Less favorable in a competitive environment. What is the tone of the truce in the forest? Starting point If you want to understand the real different between selling and marketing concept, following is a visual representation of difference between two concepts. Why power waveform is not symmetrical to X-Axis in R-L circuit? Ag¬gressive sales methods are justified to meet this goal and customer's actual needs and satisfaction are taken for granted. Notify me of follow-up comments by email. Before I explain their differences it is important to understand how they are all related - in understanding their similarities it’ll be much easier to go deeper into each and understand their differences. Selling is the modern version of Exchange under the barter system. The task commences with identifying consumer needs and does not end till feedback on consumer sat-isfaction from the consumption of the product is received. Both are on the site. Marketing encompasses the strategies you use to reach new leads and generate interest in your business. Selling has a prod¬uct focus and mostly producer driven. The main difference between selling and marketing may be elaborated in the form of points as given below: 1. The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer According to Prof. Theodore Levitt – “The difference between selling and marketing is more than semantic. Difference Between Selling Concept and Marketing Concept . It is the action part of marketing only and has short term goal of achieving market share. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts. On the other hand, selling concept stresses on the needs of the seller and so, it is the seller who rules the market. When the focus is on selling, the businessman thinks that after production has been completed the task of the sales force starts. 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